You don’t have to work in Comms to be a #CommsHero
The 10th #CommsHero event on 23rd May in London is proof of this. It is completely devoted to tenants and resident involvement staff and is brought to you by resource in partnership with Phoenix Community Housing and Tpas. This is a shift from our previous nine events that have been instrumental in celebrating the heroics of all comms people, mainly within the housing sector. It is however, intrinsically linked to the values of what @CommsHero is all about. I hope Housing Associations will support residents and staff in attending this event. 23rd May, 9:30am to 4pm, The Green Man, Bromley. Places are limited to 70 people and are priced at £95 including a full day delegate plae and all refreshments. Click here to book places at #CommsHero
So, why hold an event purely for tenants?
Because it matters
Because they matter
Because we should celebrate and hear their voices more and the positive stories they can promote for the good of the sector
This event is a response to a tweet from Jonathan Lawn, @Jonathan_Lawn Head of People Services and Communications at Phoenix Community Housing. Check out Jonathan’s blog for more details https://goo.gl/9BCxm8
As a sector we are trying to re connect with the story behind what we do, trying to tell our story in a much more emotive and cohesive way; the NHF @natfednews have coined the phrase:
If you want a great place to live – go to a housing association
Now it’s time to celebrate all those great people that live in those great places – those people are mainly your tenants. I hope housing associations will support their customers and resident involvement teams to attend the event.
In the arena where many organisations business models may be changing, where they diversify to offer housing solutions to a wider pool of customers, we must remember the foundations of what you are built upon – the bedrock of what makes all housing associations great – the people they serve; and this we mustn’t lose sight of – you are merely custodians of your organisations and have a duty to make them the best you possibly can – educating and celebrating those who you serve.
To ensure this #CommsHero event is a resounding success it was vital we enlisted the top people in the sector to really show our commitment to all your unsung heroes. I’m delighted to be joined by none other than @placeshapers & Aspire CEO @SineadBAspire . Alongside Sinead the ever supportive Jenny Osbourne, CEO of Tpas @TPASJenny and Alison Inman, Vice President of CIH @Alison_Inman. These great people make it their lives work to speak up and provide for the vulnerable in our society; to ensure there is equitable and fair choice when it comes to something as fundamental and basic as your home.
@SineadBAspire is a great believer in social purpose and working with others with mutual respect to achieve the best outcomes, something she touched upon in her latest @insidehousing blog: https://goo.gl/AOaZwA This embodies what we do here at @WeAreResource through the @CommsHero brand.
I’m determined to get the sector to reconnect with their hearts and minds and not policies and processes. Let’s remember all that great work the comms heroes up and down the country do, day in day out, and let’s really understand and shout about what impact that makes to people’s lives.
@PaulBromford wrote a thought provoking blog https://goo.gl/faSgMd about not constantly asking our customers what they want, because they probably don’t know, and we shouldn’t base all of our decision making on one fact finding route.
I’m just going to let that sit there for a moment. This goes against most of the sector’s traditional views but let’s be honest it does makes sense.
I agree with this sentiment that you guys are the professionals, you know what works, you know how to push for excellence and make the world a better place for all those you serve. What this event aims to do is give tenants the arena to network, to push their thinking and ideas, to change up the way in which the sector communicates with its customers directly – to bring it in to 2017 and to have some fun!
I am confident that this will uncover some gems – how can it not with Helen Reynolds @HelReynolds and Fran O’Hara @fran_ohara also on the bill to unleash your creativity!? -and also profile your tenants in a whole new light; this in turn profiling you as landlords in a whole new light to your customers.
A legend of storytelling and long time ambassador for helping tenants to do this effectively, John Popham @johnpopham will be showing delegates how they can make their voices heard in a positive way using many tools at their disposal.
So why am I doing this? What is resource getting out of it?
Seriously – nothing
At resource we have worked with the #ukhousing sector for over fifteen years and we currently work with over sixty five HAs all over the country. In total we’ve helped over one hundred HAs tell their story and I’ve had the pleasure of meeting many tenants and passionate staff who are all committed to this cause.
We know you, your customers and your business, and we know how to communicate and network – it’s what we do.
We are committed to your sector and the people within it.
It personally matters to me as social housing was a major part of my life growing up. I wrote about this previously prompted by #HousingDay https://goo.gl/Ob4Xim As 1 of 10 brothers and sisters you can imagine how busy home would have been. Social housing gave us our lives, it gave us somewhere we could call home and have the space to be able to develop, breathe and grow. It gave us our independence, yet allowed us to be united as a family should be.
We mustn’t underestimate this, due to us having this opportunity to have a great place we called home from a housing association, we still have a family home in the heart of Bradford that my children and their seventeen cousins can now call home – ok their second home, but they love nothing more than when school is out on a Friday to head over to Momma Choudry’s for quality time where I grew up. I’m sure it’s only a matter of time before one of my nieces or nephews will be head to toe in a Liverpool (or Bradford City) kit, dreaming of running out on the hallowed turf at Anfield (or Valley Parade) just as I did, kicking a ball about outside my home in the safe community that social housing provided for us. Ok, so my dream of Liverpool trials never quite worked out (early hamstring injury!) but the very fact that I could dream gave me a childhood.
This passing through the generations is so easily lost in today’s digital and geographically dispersed world we live; but at the end of the day what do we all want? We want somewhere to call home, we want somewhere to belong and feel safe, somewhere we can dream.
This is what the sector does every day. It’s now time to make heroes of those that call the places you build home.